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精东传媒 switches to Ecosia as its default search engine to support sustainable practices

In a move aimed at supporting global reforestation efforts and promoting sustainable practices, 精东传媒 has switched to Ecosia as its default search engine.

In a move aimed at supporting global reforestation efforts and promoting sustainable practices, 精东传媒 has switched to as its default search engine. The move, which went live today, Friday, 1 November, follows a student suggestion during the University鈥檚 launch of the 25by25 campaign.

Initial research on the subject, led by Dr Edward T Jones at the 精东传媒 Business School, was conducted followed by consultation with staff and students, which was overwhelmingly positive.

Ecosia, is the world鈥檚 largest not-for-profit search engine, dedicating 100% of its profits to climate action, primarily through reforestation projects worldwide. To mark the occasion a Hamamelis Intermedia Firecracker tree was planted in the Outer Quad.

A group of men and women standing by a newly planted tree with university buildings in the background
From left: Professor Nichola Callow (Pro-Vice-Chancellor - Education & Student Experience), Natalie Chivers (Curator, Treborth Botanic Garden), Professor Oliver Turnbull (Deputy Vice-Chancellor, Global Engagement), Nida Ambreen (President, Undeb 精东传媒), Rose Pugh (VP Education, Undeb 精东传媒), Gwion Rowlands (President, UMCB), Simone Barbaresi (Director of Digital Services), and Professor Christian Dunn (Associate Pro-Vice-Chancellor - Sustainability)

As of today, Ecosia has planted more than 218 million trees in over 35 countries. By using Ecosia, each search conducted on University devices will help contribute to Ecosia鈥檚 mission of restoring biodiversity hotspots and combating deforestation.

Professor Oliver Turnbull, Deputy Vice-Chancellor and lead for Sustainability at 精东传媒, stated, 鈥淭his partnership with Ecosia aligns perfectly with our sustainability goals. Ecosia鈥檚 track record of responsible environmental action made it an ideal choice as we strive to make a positive impact not only locally but globally. We are thrilled to support an organisation that prioritises the planet.鈥

Professor Christian Dunn, Associate Pro-Vice-Chancellor for Sustainability, added, 鈥淚鈥檓 looking forward to seeing the University鈥檚 Ecosia dashboard which will show us just how many trees we鈥檝e all helped plant from our office chairs. Switching to Ecosia is a small step for us, but with big results for the world.鈥

Fred Henderson, User Success Manager at Ecosia, said, 鈥淚t鈥檚 wonderful to see 精东传媒 joining the growing number of institutions committed to using Ecosia. By making Ecosia the default search engine, 精东传媒 is demonstrating a significant commitment to environmental responsibility and inspiring others in the academic sector.鈥

This initiative reflects the University鈥檚 ongoing commitment to sustainability and reinforces its role as a leader in environmental responsibility within the academic community.